Source United

Source United has just launched its eBusiness Analysis ("EBA") service package and takes it so seriously that it has a trademark application in process for the name eBusiness Analysis and its abbreviation EBA.

The idea is that every website project is part of a business process, and seeks to achieve business aims. Even sites for non-profits or for personal use have “real-world?aims, which include to attract donors, to attract interest, to make friends, to network, and so on. All of these can broadly be classed as business aims. While focussed on the business market, Source United is taking a gamble because the narrow focus might limit its appeal.

Does all of this gel with the way the web is moving? Perhaps not. The web started out as a free-wheeling “Wild West?whose major attraction was that it was free. For the most part, it is still free through increasingly paid services are also offered through the internet. Merchants who buy websites and website services know that the cost of being connected to the internet is low and, indeed, they rely on this to increase their target internet audience over time.

Despite these detractions, Source United charged ahead in commissioning a team of management consultants with experience ranging from telecom, call centres, to IT implementation, to fast food and food delivery to develop the EBA service package. The EBA’s confidential executive summary says, “The EBA places a business wrapper around every website project that Source United engages in. Our mandate was to ensure that for every single dollar or pound or Euro spent on a Source United website, the client knows whether they are getting 5 or 10 in return.?

Lofty aims indeed. Can the EBA deliver? To give credit where it is due, perhaps we can ask whether the EBA is even needed at all, since Source United has in a short time already developed a large number of websites for a range of customers from small businesses to telecom corporates. Management consultants do not come cheap, especially when asked to write what is effectively an eBusiness analysis and strategy template for any customer who might need a website developed. By investing in the EBA, Source United is betting that business logic will be at the foundation of the websites of the future.

Please direct press enquiries to press@sourceunited.com or phone 02476 323 373 or fax 08701 326 010.