Source United

UNITED KINGDOM: Marketing packages are a powerful way of delivering communication firepower to business. Yet marketing packages are not easy to find. We have seen website hosting packages, software licence packages, package holidays and public relations service packages ?but what about marketing packages? Perhaps no-one wants to buy marketing packages. Do they not work? Are they too complicated? Why are marketing packages not easy to find?

Perhaps the first reason is because marketing planning, like business planning, is a step that is skipped by many smaller and even medium-sized businesses. Marketing is a series of advertising initiatives and a series of marketing ideas. Many of these ideas are ingenious, organic and developed with a deep understanding of what the target market wants.

More likely is that those with marketing skills prefer to provide their skills on an hourly basis, just like other professionals. This approach does not lend itself to packaging but, rather, relies on trust, a face-to-face relationship and personal communication. Truly, buying marketing services and expertise does require trust because a business owner who hires a marketing expert is placing in their hands not only some fees and potential new revenue resulting from the marketing, but the entire reputation which means the history and, to some extent, the future of the business.

Yet these are also reasons why well-designed marketing packages have a place. A package can be prepared in advance, analyzed, tested, engineered to function properly. When it works, it can be offered to many businesses ?providing they do not compete with each other ?and all of those businesses benefit from the preparation and testing. In addition, with use, the results of the package can be fed back into it to improve its design still further. Relying on an individual marketing professional’s expertise is one approach. Relying on a marketing system which has been tried and proven is another.

Source United is following the latter path, with its website marketing package. The package includes a battery of marketing techniques which have been tested by Source United. A senior manager at Source United, Kundan Misra, says, “We do website marketing because when a customer has a website ?that’s when the work begins. There is no point having a website unless relevant and interested people visit the site. This has forced to develop website marketing systems. These systems include a range of techniques because they have to. Someone who tells you that search engine optimization is a one-hit method which will bring you traffic needs to be questioned further. Cyberspace requires a range of marketing methods, just like the real world.?

Sounds like a tall order. The team at Source United have made a start with their website marketing packages. But it’s just a start. With millions of websites online and millions more coming online each year, making their customers?sites succeed is going to be harder and harder. Not only for Source United but for all web developers.

Please direct press enquiries to press@sourceunited.com or phone 02476 323 373 or fax 08701 326 010.