Which options are for you?
We recommend marketing methods (a), (b) and (c) for any website. If you had a good sized mailing list and feel that existing customers are likely to buy again then a newsletter - option (d) - could be valuable for your website.
To determine whether content development - option (e) - is needed for your site, we would need to take a look at what you have now and make a recommendation. "Content development" essentially means the writing of new text, the presentation of new images and diagrams, and all manner of other material which could make visiting your website a richer and more valuable experience for your prospective customers.
An affiliate program - option (g) - is one of the most high-powered website marketing techniques. Option (g) is like option (b) with a rocket attached. While sites may be willing to partner with yours, if they receive a commission for purchases made as a result of their to your site, then they are much more likely to give you either a larger link or a more prominent placing for the link.
If your website would benefit from an ongoing relationship with visitors, then consider a user registration facility. A user registration facility is required if you are to build a mailing list and send out a regular newsletter. If users can register with your site, then you will have a database record of their purchasing activity. Therefore, why not consider offering a loyalty/credits program? That way, your customers will feel that you value their custom. The more they buy from your site, the more free purchases they can make.
Option (k) is a powerful viral marketing technique. It is admittedly a little like multi-level marketing but with just one level. If your registered users are confident enough in your products or services to refer friends, then they will be more likely to make the effort and make the referral if they receive a some reward when their referred friends buy from your site. More importantly, registered users of your site will be more likely to refer acquaintances and even strangers to your site when they are receiving a kickback for doing so. Best of all, the "kickback" is in the form of credits to buy more goods from your site. (If you would prefer to pay a cash commission in option (k) rather than credits to buy from your site, then this can be implemented for you for the same price.)
