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Printed Communications

Cyberspace is one medium and print-based communications are another. Though the internet is increasingly central to business and marketing, print-based communications are still important. There is nothing like holding a striking piece of promotional literature and reading it over a hot coffee or tea. Many customers are persuaded at just such times to buy or at least to visit your website and make an enquiry.

Advertising in print media such as newspapers and magazines, and conducting mailouts to your target market, are as important as ever. Your marketing communications should seek a balance between electronic and "conventional" media.

Source United designers have designed paper-based marketing collaterals and logos for a range of businesses, from small to corporate. The common need has always been to get a message out to a very large potential target market.

Magazine advertisements There are websites which generate most of their business through magazine advertisements. While online marketing methods can bring traffic, there are cases where advertisements in appropriate magazines will bring you the highest quality traffic. By "quality" we mean the kind of website visitors who are looking to buy what you're selling versus browsing. Our talented equipped with the latest image processing and design software tools will prepare your magazine advertisement for you and liaise with the magazine's content department.

Newspaper advertisements Newspapers have amazing circulation and their advertising departments are skilled in advising you on how to gt the best value from your newspaper advertising budget. You will also need a well-designed advertisement which will catch the attention of the newspaper reader whom you are trying to reach. Source United designers have prepared advertisements for some of the largest companies in the world, ensuring that your newspaper ad will be in skilled and experienced hands.

Brochures A colour brochure accompanying a carefully planned letter is still incredibly effective with a clean target mailing list and a follow-up telephone call. Source United will design your brochure, write your letter, obtain your mailing list and conduct your postage campaign for you. We will even ensure that your mailout is followed up with a phonecall to every potential customer. We are pleased to carry out just one of these while providing free advice on the other components of an effective mail-based campaign.

Sales kits The opportunity to visit a prospect face-to-face is generally the most valuable in the sales process if your product or service pricing justifies such a visit. Make the visit worthwhile with a well-prepared printed sales kit. Alternatively, distribute printed promotional collaterals for display at partner outlets, friendly stores, trade fairs and other venues.

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