Source United

Website Marketing

1. SEO Search engine optimization as it has traditionally been known for about three years now is, for practical purposes, dead. There is no silver bullet to top search engine rankings. Like in the real world, if you provide comprehensive information, are credible, have many customers or interested visitors, and lots of referrals, then you will be listed high on search engines. Achieving these objectives, like in the real world, requires a range of marketing methods.
2. Press Public relations ("PR") is one of the most cost-effective ways of gaining credible media exposure in the "real world". This is also true on the internet. Source United will harness the internet's flavour of PR to bring relevant and interested traffic to your website. Yes, PR will help increase your search engine rankings as will all of the marketing methods listed on this page.
3. Partnerships Cross-referral agreements work well on the internet just as in the real world. Source United will set up cross-marketing partnerships for you and continue marching forward month after month, adding to your list of referral partnerships so that your business is never standing still. The number of sites pointing to yours will increase with time, and opportunities for relevant traffic will be constantly sought out. See Marketing Pricing for details on what your sitewill enjoy.
4. Advertising There is a place for paid advertising on the internet just as in the real world. Advertising opportunities vary in value and effectiveness. Source United will seek out advertising opportunities that represent value-for-money and the chance to attract relevant and interested traffic to your website. Pay-per-click advertising is entirely results based and so may appear to be very attractive, but it is not necessarily so - special knowledge is needed to ensure that the clicks you pay for are by relevant and interested potential customers.
5. Newsletters Newsletters require varying degrees of project management, scheduling, and formatting, typesetting and design skills. Source United will ensure that your newsletters are produced with minimal disruption to your staff and published on-time to your registered users and customers.
6. Content Our expert writers will generate large amounts of useful content for your website. This will assist in search engine ranking, please your website visitors, add credibility to your website, and help persuade potential buyers to buy from your website.
7. Affiliate program An affiliate program is one of the most advanced techniques for marketing your website. See Marketing Pricing for more details along with pricing information.
8. Measure Results Source United collects a range of metrics on your website and collates these in a monthly report together with analysis of your site traffic, potential customers and actual customers. This report allows us to assess how effective your site is in design and functionality, and the effectiveness of your internet marketing. Using these results we can tweak the website and the marketing plan for ongoing improvement in the business benefit derived from your website.